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INTRODUCING OUR ‘ALTER EGO’ COLLECTION,
DESIGNED TO MEET YOU AT THE EDGE OF WHO YOU ARE AND WHO YOU’RE BECOMING

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Polaroid of perfume bottle in a bag with 'alia' branding

ABOUT ALIA

This isn’t a fragrance, it’s an identity

ALIA'S STORY
Founder of Alia, Roxie Nafousi, holding a bottle of Scene Stealer perfume and laughing

Our Founder

"Alia is a celebration of the multifaceted modern woman, recognising that we are no longer meant to be boxed, labelled, or confined to one identity."
- Roxie Nafousi

MEET ROXIE

Behind the scenes

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